VANCOUVER, BC, October 14, 2010 – CRH Medical Corporation (CRM:TSX-V,
CRMMF: OTCQX) announced today that it recently celebrated its 200,000th unique
visitor to its online physician marketing platform. The Company began tracking
unique visitors when it began the online promotion and referral of patients to its
physician network in August 2009.
The Company’s proprietary online physician network platform utilizes search engine
marketing and optimization strategies to direct patients to its crhsystem.com
website. The website provides educational materials for people seeking hemorrhoid
information thus enabling them to contact one of the hundreds of physicians listed
on the Company’s web site. All physicians listed on the CRH website have been
trained by the Company in the proper use of CRH’s proprietary technology and
treatment protocols.
The CRH website is also a source of information for physicians looking to enhance
patient care and increase practice revenue. The Company continues to add
physicians to its platform and will look for opportunities to maximize the value of this
asset in the future.
“Our website and online marketing program provide a valuable platform for CRH
and our partners” stated Edward Wright, CRH Chief Executive Officer. “Recently,
we have been receiving approximately 20,000 visitors to our website each month.
While this growing population of potential customers provides us a means to
enhance patient care, the platform also allows us to increase communication and
educational opportunities within our physician network. We believe this platform
differentiates us from other medical service and product companies in our space
and we will continue to explore ways to leverage this asset.”
About CRH Medical Corporation:
CRH Medical Corporation is a value added resource to the Gastroenterologist
community, providing the CRH O’Regan System™, as well as delivering related,
clinical, marketing and operational support directly to its partner physicians. CRH
utilizes its web based platform to connect doctors with patients as well as educating
its ever increasing install base of physicians. CRH’s single use, disposable,
hemorrhoid technology is safe and highly effective in treating hemorrhoid grades I –
IV. The Company’s goal is to establish the CRH O’Regan System™ as the
standard for hemorrhoid treatment.
The information in this news release contains so-called “forward-looking” statements. These include
statements regarding CRH Medical’s expectations and plans relating to its business and statements
about CRH Medical’s expectations, beliefs, intentions or strategies for the future, which may be
indicated by words or phrases such as “anticipate”, “expect”, “intend”, “plan”, “will”, “we believe”,
“CRH Medical believes”, “management believes”, and similar language. All forward-looking
statements are based on CRH Medical’s current expectations and are subject to risks and
uncertainties and to assumptions made. Important factors that could cause actual results to differ
materially from those expressed or implied by such forward-looking statements include: (i) we may
need to raise additional capital to fund future operations; (ii) the policies of health insurance carriers
in the United States may affect the amount of revenue the Company receives; (iii) the Company may
not successfully market its products; (iv) changes in United States federal or state laws, rules, and
regulations, including those governing the corporate practice of medicine, and fee splitting; (v)
changes in the United States Anti-Kickback Statute and Stark Law and/or similar state laws, rules,
and regulations; (vi) if we are unable to manage growth, we may be unable to achieve our expansion
strategy: (vii) our senior management has been key to our growth, and we may be adversely affected
if we lose any member of our senior management; (viii) economic dependence on suppliers and our
contract manufacturer; (ix) changes in the industry and the economy may affect the Company’s
business; (x) evolving regulation of corporate governance and public disclosure may result in
additional corporate expenses; (xi) we may not be able to attract Gastroenterologists and other
licensed providers to purchase and use the CRH O’Regan System; (xii) we may be subject to
competition and technological risk which may impact the price and amount of product we can sell;
(xiii) we may not be able to retain sufficient qualified physicians to operate our Centers; (xiv) we may
be subject to product liability and medical malpractice claims, which may adversely affect our
operations; (xv) our business may be impacted by health care reform in the United States; and (xvi)
we may not have the expertise required to expand internationally. CRH Medical bases its forwardlooking
statements on information currently available to it, and assumes no obligation to update
them.
For further information call Dean Linden, Corporate Communications, CRH Medical
Corporation at 604.633.1440 or dlinden@crhmedcorp.com. Additional information
may also be found by visiting the Company’s website at www.crhmedcorp.com or
the SEDAR website at www.sedar.com.
The TSX Venture Exchange does not accept responsibility for the adequacy or
accuracy of this release.